Healthcare marketing & AI, explained.
Weekly notes on strategy, compliance, patient acquisition, and what is actually working — from what we are seeing across 47 medical practices. No fluff, no jargon, no spam.
What predictive analytics can actually do for your practice
Not fortune-telling. Not magic. Just applied statistics on the data your practice already generates. Here is what predictive analytics actually looks like day-to-day for a medical practice.
ComplianceThe HIPAA email checklist we send every new client
The 14-point audit we run before any marketing email goes out for a medical client. Covers encryption, PHI handling, consent tracking, retention policies — and the ten gray areas most agencies get wrong.
Patient GrowthWhy patient acquisition costs are up 34% year over year
Google raised CPCs. Meta tightened targeting. But that is not the whole story. Here is what is actually driving CAC inflation across the medical vertical — and the four levers that still move the needle.
StrategyThree signs your practice website is quietly killing conversions
Not the obvious ones like slow load times. The subtle patterns we see in analytics from practices whose sites look fine but book 40% fewer patients than they should — and how to spot them.
StrategyBeyond 4.9 stars: what review platforms do not tell you
Star ratings are the tip of the iceberg. The real story is in response times, sentiment shifts, and which platforms your patients actually check first — and none of them is Google alone.
AI & AutomationBuilding a workflow that saves 4 hours a week: a blueprint
The exact six-step workflow architecture we deploy for medical practices. Trigger, condition, action, delay, log — with real examples from a family medicine practice that recovered a full workday every week.
SEO & ContentThe specialty medical SEO playbook, with real examples
Cardiology, dermatology, orthopedics, oncology — each has a different keyword landscape and different content requirements. Here is how we approach specialty medical SEO for each vertical, with worked examples.
Patient GrowthHow to write ad copy that does not sound like ad copy
Patients see through ad voice immediately. Here is the framework we use to write ads that read like actual practice communication — with side-by-side examples and the 3x conversion lift we have measured.
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These posts come from the questions practice owners and marketers actually ask us. If there is a topic in healthcare marketing or AI you are trying to figure out that we have not covered yet, send it over — we will either write it up or reply directly.