HIPAA-aware AI · ADA / WCAG-compliant builds · trusted by practices nationwide HIPAA-aware · ADA-compliant
[BIDDER.001]
OPTIMIZING · 12S CYCLE
// MULTI-PLATFORM ACTIVE
SAVED $18K MTD //
AI ad optimization

Every dollar, optimized every 12 seconds

Automated bid management, real-time budget reallocation, creative testing, and true conversion tracking — across Google, Meta, TikTok. Your dollars move to what's actually working, not what looked good yesterday.

No markup You own the account Kill-switch anytime
BidBot
Auto ON
LIVE
CAC · 7d trend$68 ↓ 22%
Emergency dental · NYC
$312 today$48 ↓22%
Root canal · Manhattan
$184 today$71 ↓8%
Cosmetic dentistry
$0 today$214 paused
Live decisionsCycle 6,240 · 12:47 PM
12:14 PM Bid +18% on "root canal near me" — CTR trending
11:56 AM Paused cosmetic dentistry — CPA above $180 threshold
11:32 AM Moved $180 to Emergency — 3.2× ROAS
Spend today $2,847 Conversions 42 Avg CAC $68
↓34%
CAC vs. prior 90dmedian across accounts
$
$18K saved MTDvs prior agency spend
Cycle 6,240next check in 12s

Ad platforms are built to reward attention. If nothing's watching Monday to Friday, your dollars quietly flow to what isn't converting

What it optimizes

Six jobs, done every 12 seconds

Not once a week when the account manager remembers to log in. Every dollar, every ad group, every twelve seconds.

Real-time bid management
Every 12 seconds

Every keyword bid re-checked and re-priced against real conversion data — not weekly, not daily. Every 12 seconds.

Live

Budget reallocation
Dollars find what works

Sees which campaigns are converting, shifts spend automatically — within the caps you set, never past them.

Auto

Creative testing
Auto A/B, always on

Multiple headline & image variants rotate against each other. Losers pause. Winners scale. You approve the initial set.

24/7

Audience refinement
Learn who books

Analyzes demographics, times, devices, geographies of patients who actually convert. Then targets more of them.

ML

Wasted spend detection
Auto-pause before you notice

Ad groups exceeding your CPA threshold auto-pause pending your morning review. No more Monday-morning surprises.

Live

True conversion tracking
Bookings, not clicks

Real conversions — calls, form fills, PMS bookings — tied back to the ad that drove them. Not just impressions.

GA4
The optimization cycle

Every 12 seconds, same five steps

Ingest → analyze → decide → execute → log. Roughly 6,240 times a day per account. Every decision, auditable.

01 · INGEST

Signals in

Pull performance data from every platform — every 12 seconds.

AI-driven
02 · ANALYZE

Score everything

Every ad group scored on CPA trend, conversion rate, and audience quality.

AI-driven
03 · DECIDE

Choose action

Bid up, bid down, pause, or reallocate — within your caps and guardrails.

AI-driven
04 · EXECUTE

Push to platform

Change goes live via API. Google, Meta, TikTok — all synced in real time.

AI-driven
05 · LOG

Reasoning saved

Every decision, every reason, every dollar — auditable, exportable, yours.

AI-driven
Architecture

One brain, every platform

Google, Meta, TikTok — all in one loop, all reading your real conversion data. No more platforms optimizing for themselves.

BIDS · REAL-TIME CREATIVE ROTATION AUDIENCE MODEL TRUE CONVERSIONS CCA BidBot 12S CYCLE Google AdsSEARCH · DISPLAY Meta · TikTokSOCIAL PLATFORMS Patient signalsGA4 · CRM · PMS Bookings & callsTRUE CONVERSIONS
Real-time platform data + audience signals True conversions close the loop
Guardrails

What we won't do, ever

Six commitments enforced in code and contract — not just written on a slide.

Never uses health-condition targeting

Google and Meta ban targeting by medical condition — we don't just avoid it, we can't. Enforced in code.

Never makes unbacked treatment claims

No “painless,” no “guaranteed,” no “#1 in the state” without proof. Every claim reviewed before it goes live.

Never optimizes for vanity metrics alone

Impressions and CTR are inputs, not outputs. The only metric we care about is real conversions — bookings and calls.

Never hides spend behind agency markup

You see what Google charges. We charge you separately. If a competitor won't show you their platform invoices, ask why.

Never locks you into a contract

Month-to-month. Cancel anytime. Take the account, the history, and the learnings with you. Zero exit friction.

Never launches changes without your opt-in

Guardrails you set = guardrails we respect. Auto-changes within limits; anything past them waits for your approval.

Platforms

Wherever your patients are searching

Eight platforms, one brain, one weekly report. Optimize the ones that matter for your specialty.

Google AdsSearch · Display
Google Local ServicesVerified providers
Meta AdsFacebook · Instagram
TikTok AdsSpark ads · Native
LinkedIn AdsB2B referral targeting
Microsoft AdsBing · Yahoo
YouTube AdsPre-roll · Bumper
Reddit AdsCommunity targeting

Have a niche platform? If it has a real-time bidding API, we can plug in. Ask us on your audit call.

Governance

The commitments, signed and dated

Every dollar you spend, every decision we make, every report you see — on the record.

Trust artifacts

Transparency isn't a feature. It's the whole point

Every account we manage stays in your name. Every dollar you spend goes directly to the platform. Every decision the AI makes is logged with its reasoning — and delivered in a weekly report.

Direct account accessYour Google & Meta accounts, in your name — we're authorized managers only.
Yours
Zero markup billingYou see what Google charges you. We invoice separately — no hidden margins on your ad spend.
Enforced
Weekly optimization reportEvery Friday: decisions made, dollars moved, results tracked. Plain English, no jargon.
Every Friday
Kill-switch, one clickPause automation anytime. Full stop anytime. Month-to-month — zero lock-in.
One-click
The numbers

What we hold ourselves accountable to

Operational commitments — not marketing numbers.

$0
Avg CAC
Median across our accounts · varies by specialty
0s
Optimization cycle
Every dollar, every 12 seconds
0+
Signals per decision
CPA, CTR, LTV, time, geo, device, more
0%
Avg CAC reduction
First 90d · median across our accounts
FAQ

The questions practice owners actually ask

Ownership, transparency, HIPAA, exit. Straight answers.

01

Who owns the ad accounts — you or us?

Ownership

You do. Always. We work inside your Google Ads, Meta Ads, and platform accounts as authorized managers. If you ever fire us, everything — account, history, learnings, conversion data — stays with you. No handoff drama, no rebuilds.

02

How is this different from a normal ad agency?

Pricing

Three things. First, no markup — you see exactly what Google charges. Second, every 12 seconds instead of “we'll check next Tuesday.” Third, full transparency — every AI decision is logged with its reasoning, and you get a weekly report.

03

What ad platforms do you optimize?

Platforms

Google Search & Display, YouTube, Meta (Facebook + Instagram), TikTok, LinkedIn, Microsoft Ads (Bing), and Google Local Services. If a platform has a real-time bidding API, we can plug in.

04

We're already running ads. How do you take over?

Setup

We audit first — free, view-only access to your accounts. We show you exactly where money is leaking, what to keep, and what to change. If you like it, we plug in over a weekend. Nothing pauses; nothing gets rebuilt from scratch.

05

Is this HIPAA-safe? Meta and Google have strict rules for medical ads

Compliance

Yes — and it's a real constraint. We never use health-condition targeting (which Google and Meta ban for medical), never make treatment outcome claims, and route all copy through our compliance review before it goes live. This is why healthcare-specific matters.

06

What if we want to pause or stop optimizing?

Pricing

One click, anytime, no penalty. Pause the automation — your ads keep running exactly as they were. Full stop — hand you the account, keys, and a written summary of what we learned. Zero lock-in, ever.

Want us to audit your ad spend?

Free, view-only, no obligation. Share read access to your Google Ads & Meta accounts. Within a business day, we'll show you exactly where money is leaking — and what we'd do differently.

[AUDIT.REQUEST]
47 ACCOUNTS · LIVE
// ZERO_MARKUP ENFORCED
NODE NY-01 //
Ready to stop overpaying

Watch it optimize your account.

Share view-only access to your Google Ads or Meta Ads. Within a business day, we'll walk you through exactly where money is leaking, what we'd change, and what it'd save you — free, no commitment, ever.

No markup You own the account Kill-switch anytime Weekly reports HIPAA-safe copy